September 2016 - Present
PHD ME - DATA DRIVEN DESIGN
My research focuses on data driven design to help create sustainable products that appeal to consumer desires and to grow demand for sustainable products. I actively seek to bridge my academic work with business; in 2019 I completed the Ignite Certificate Program in Entrepreneurship and Innovation from the Stanford Graduate School of Business.
September 2014 - December 2015
MS SYSTEMS DESIGN ENGINEERING
UNIVERSITY OF MICHIGAN
A multidisciplinary graduate program on advanced technologies, the societal and environmental impact of technology developments, and the associated economic benefits. My focus areas included human factors and sustainable strategies.
August 2010 - May 2014
BS MECHANICAL ENGINEERING
I graduated with cum laude honors and earned a certificate in Engineering Systems Management. I received a full Qatar Foundation merit scholarship from 2010 to 2014 and participated in a semester abroad program to main campus Texas A&M, College Station, TX.
September 2016 - Present
PRODUCT DESIGN RESEARCHER
During my PhD I identified actionable insights for designers by validating differences between customer perceptions of sustainability and actual sustainability, receiving best paper awards. I developed a natural language processing tool to identify product features perceived as sustainable from crowdsourced annotations of online reviews (e.g. via GloVe, TF-IDF). To validate the approach I conducted multivariate analyses showing customers resonate 43% more when features perceived as sustainable are present in kitchen appliances. Moreover, I created hypothesis-driven online surveys and collage experiments (1000+ respondents) to evaluate sustainability requirements and willingness to purchase (e.g., via Qualtrics, Amazon Mechanical Turk). More recently, I designed A/B testing experiments to investigate demand for sustainable products by modifying online product descriptions and designs.
April 2017 - Present
GRADUATE TEACHING ASSISTANT
On the technical side I directed graduate students on user-product research projects and quantitative analyses. Moreover, I guided product design capstone projects on engineering, manufacturing, and marketing models to inform product decisions for maximizing proﬁt. On the non-technical side I facilitated panel discussions with 100+ experts and students on diversity in engineering and led executive-level summer boot camps on design thinking, creativity, and innovation.
October 2019 - Present
CO-FOUNDER AND CTO
I co-founded a startup to help travelers find memorable vacation experiences. I conducted extensive qualitative and market research to identify a niche in this space. I was responsible for developing an AI-powered recommendation feature to curate instant personalized travel experiences using SQL and Python. Moreover, I created a product roadmap in Jira to drive software development end-to-end. After building a minimum viable product, I conducted user studies and usability testing for product development resulting in a 394% organic user growth. I've successfully pitched this startup alongside my co-founders to Cardinal Ventures, Galvanizer, and Stanford Ignite.
September 2014 - Present
I work with Qatar Foundation as a fellow in exchange for a full-ride fellowship for my Masters and PhD in the US. As a fellow I worked on projects related to solar energy. On the socio-economic side I developed a Monte-Carlo module that promotes gradual substitution of oil and gas production with solar energy in Qatar. I advised Qatari officials on cost effective energy policies to improve the stability of the economy. On the technical side I developed a thermo-elastic model that approximates thermal stresses in solar cells within 96% accuracy of a finite element model. I presented my findings to the Engineering Graduate Symposium while studying at the University of Michigan.
February 2019 - January 2020
ADVANCED DEGREE CANDIDATE CONSULTING CLUB, STANFORD UNIVERSITY
As Co-President I managed a team of six executive board members to support advanced degree candidates interested in consulting. I implemented an outreach initiative that led to a 30% increase in the club size from students across six schools at Stanford. I built relationships with students, career centers, and firms to understand their needs and organize helpful events. I launched the first club-wide survey with a 96% engagement from active members designed to provide valuable insights for both club leadership and campus recruiters.
July - August 2013
EDISON ENGINEERING DEVELOPMENT PROGRAM (EEDP) INTERN
GENERAL ELECTRIC OIL & GAS
While interning at GE I implemented Six Sigma concepts to optimize steam turbine design specifications resulting in a 2.85% increase in power generation. I presented to management on workings of a machine learning algorithm that optimizes design specifications for customer requirements. I also coordinated with shop floor technicians on turbine design feasibility within factory infrastructure constraints.
July - August 2012
SUMMER INTERN - OPERATIONS
Formerly known as RasGas Company Limited, Qatargas is one of the largest liquified natural gas (LNG) producers in the world. I assisted control room operators and facilitated maintenance for a plant generating $10 billion in annual revenue. I also documented operations of the plant and presented on my learning experiences during the internship.